Instagram may have been known for ideal travel and food photography, but now, social media has developed to a completely different level. Companies of all sizes in every industry have realized that potentially large customer bases are flipping through their posts at every opportunity (whether on the bus or at work) every day. Mobile marketing is essential to growing your business.
Let’s look at the data. Instagram started in 2010 and was absorbed by the social media giant Facebook in 2012. Today, there are 1 billion monthly active users and 700 million daily active users. Among them, 400 million users regularly check Instagram stories.
One of the most important statistics about Instagram business? 72% of Instagram users purchased the products or services they saw in the feed. Take a quick look at the math and you will find that out of 700 million daily users, more than 500 million come from Instagram.
Therefore, people are looking for your business outside, but as stories increase and monthly users grow, people will lose 70% of the posts from the people they follow. Part of this is due to the adoption of a new formula, which shows users the user content they value most. You can’t change the formula, but what you can change is knowing how to grow your business on Instagram. This means attracting users to like, paying attention to, and interacting with your content on a regular basis.
Here is how to do it.
1. Optimize your bio
From the beginning. Does your bio reflect your (or your) business? Do you have a fascinating description of your product or service? Have you added the link to your website? Do you use clickable labels in your bio?
If your answer to any of the above questions is “No”, please optimize and optimize your Instagram bio first.
2. Publish wonderful, unique content
Instagram is a visual medium, and eye-catching pictures are the key.
You don’t have to travel everywhere or concoct sweet desserts to attract people’s attention, but you do need to focus on unique, high-quality photos that are carefully crafted and edited. VCUS provides you with all the help. The free photo editing app can bring professional standards to your photos and make you stand out from the competition.
3. Maintain an ongoing release plan
People buy products and services from companies they (and their friends) trust. The way to build a relationship with potential customers is to keep publishing your great content. Find out the best time to post content on Instagram and stick to that timeline.
4. Enter the hashtag of your industry
Think of tags as road signs that lead your potential customers to your page. Hashtags organize and present content so that users can easily find (and follow) their interests. Posts with at least one hashtag have higher engagement than posts without hashtags.
Use your industry’s hashtags wisely for the best results. Instagram allows up to 30 tags per post, but just because you can use so many tags doesn’t mean you should. Find and select the top ten in your industry, and then add them to each post as needed.
5. Track your analysis
If you also don’t need to master all the numbers, all these tagging strategies and posting news on Instagram don’t make much sense.
Use Instagram’s analysis tools to view the performance of each post. Under each post, click “View Insights” to see who is checking out your content, how they got there, and who clicked the link in your profile.
The analysis makes the world of digital marketing comprehensive.
6. Hold a gift event
Everyone likes free things. Even if you provide services (not products), cooperating with another account to host giveaways (or get ideas through your own giveaways) can attract new friends and followers.
7. Provide “followers-only” promotions
A little over 40% of Instagram users said they would follow an account just to get the allowance.
Provide services, free consultations, or other rewards to attract new followers (and keep them engaged).
Don’t just post and walk away. Interact with your followers by answering questions, replying to comments, and “like” their words. This is an important part of building relationships, but it is a step that many brands skip.
Social media is a two-way street. Also, like and comment on the content of followers.
Finally, a major “don’t”: don’t buy followers
Of course, you can spend a little money and attract thousands of followers, but remember: social media is about building relationships.
Relationships based on dishonesty are destined to not last long and certainly, will not increase income. Of course, it takes more time to build a large organization following ethical guidelines, but the foundation is solid and durable. The fake followers may seem impressive, but in the long run, they are unlikely to grow your business.